“What’s Your Goal?” Podcast
The newly launched podcast “What’s Your Goal?” is a football podcast that aims to support, educate, and inspire youth footballers and their parents.
EC Stream worked with the “What’s Your Goal?” podcast to increase its reach and awareness amongst the industry and its audience and consequently identify opportunities for new sponsorships.
The Challenge
The “What’s Your Goal?” podcast hosts are Katie Chapman, former Chelsea captain and lioness, and Dr Simon Moore, chartered psychologist. They started the podcast to fill a gap in the industry created by the lack of insights, information, and support around fitness, mental health, and politics. The challenge they encountered was how to promote the podcast to ensure it reached the audience and opened the door to potential future sponsorships.
Our Solution
EC Stream created a targeted list of media publications, journalists, clubs, and associations representing our target audience. Once the list was finalised, a press release was distributed to announce the launch of the podcast and the hosts' availability to attend interviews upon request. Additionally, a follow-up was shared to announce the release of the fourth episode. Alongside this, social media was used to share the news with a broader audience.
The Results
The podcast received interest from both journalists and other media podcasts, which resulted in the invitation to a number of interviews within the next month and a positive response not only from the media but also from the audience and other players in the industry.
